Fashion brand Oscar Keene is bold, original, digital and a little bit dark

29 May 2022

Melbourne fashion designer Oscar Keene’s eponymous label is unique in offering us a view into the future of the industry. Combining digital and physical technologies, Oscar produces digital garments before turning them into real life clothing items.

“As a queer person, fashion has always been an important and sometimes [a] divisive and polarising mode of self-expression for me,” explains Oscar. “[So] I love exploring concepts, world-building and creating visual narratives.”

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On how the digital realm can help designers: “The digital space aligns seamlessly with pre-existing fashion practices. Concept design, patternmaking and prototyping can be accurately recreated virtually. There is no waste involved in these phases of production, and due to the accuracy of the simulations, the waste involved in creating the final physical garments is reduced. Digital outfits can be altered and made-to-measure digitally, and the rendered outcomes accurately convey the final appearance. Digital spaces are freely accessible and not bound to physical location, material limitations, or venue capacity restrictions.”

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